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Trademarks: Likelihood of Confusion (11th Cir.)

Smith Hopen Intellectual Property Term Glossary Definition for Trademarks: Likelihood of Confusion (11th Cir.)
The Eleventh Circuit has a seven factor test: (2) the type of trademark; (2) the similarity of the marks; (3) similarity of the products the marks represent; (4) similarity of the parties' customers; (5) similarity of advertising media used; (6) defendant's intent; and (7) actual confusion. Long Star Steakhouse v. Longhorn Steaks, 122 F.3d 1379, 1382 (11th Cir. 1997).

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